Marketing Support

We will carry out an in depth review of your current marketing, giving honest feedback on improvements to help maximise your reach and grow your audience.

We will look at your current bios, how they can be improved using key words to boost reach and impact.

Consistency is key with marketing, as is having a clearly identified brand across all social media platform.

We will look to create bespoke templates for all social media channels, creating a colour palette, fonts and graphics

We will create specific themes to post about across key days and utilise ‘awareness days’ to create maximum impact on posts.

Hashtags are a wonderful tool to increase reach organically.

We see there are 2 ways to grow your audience, the first is through your social media following. Whilst the second is though a mailing list.

Social media content pillars are the core themes your brand consistently focuses on to connect with your audience. They act as the foundation for your social media strategy, ensuring your content is relevant, consistent, and engaging.

The 4 main themes fall under the following categories:

●     Promotional content

●     Educational content

●     Inspirational content

●     Entertaining content

Each social media post will be created under a specific plan incorporating the 4 key pillars.

These pillars provide a structure for understanding and addressing different aspects of your audience's needs.

Creating and implementation of content pillars:

Research your audience: Understand their interests, needs, and online behaviour.

Define your target audience: Identify the specific demographics and psychographics of your ideal customers.

Identify core themes: Brainstorm the key topics that align with your brand and audience interests.

Develop content buckets: Categorise your content based on these themes.

Create a content calendar: Plan and schedule your content based on your content pillars.

Review your analytics: Track your performance and adjust your strategy accordingly